Ten years ago, a small team in Singapore had a wild idea: what if salted egg yolk could be more than just a dim sum filling? Spoiler alert: they were onto something huge.
Remember when salted egg wasn’t everywhere? When you couldn’t walk into NTUC or 7-Eleven without bumping into salted egg everything? Well, there was a time before all this madness, and it was The Golden Duck Co. that basically broke the internet (and our taste buds) with this flavour revolution.
Wait, They ACTUALLY Started This Whole Thing?
Yep, you read that right. Back in 2014, when everyone was still obsessing over McDonald’s seasonal flavours and bubble tea wasn’t even that big yet, these guys were out here experimenting with salted egg yolk and fish skin. This was pre-Instagram food culture, before Asian flavours became mainstream in Western markets.
From Local Experiment to Global Phenomenon
Founded in Singapore in 2014, The Golden Duck Co. began with a simple premise: transforming beloved Asian dishes into innovative snack formats. Their flagship product, Salted Egg Fish Skin, paired the rich, creamy taste of salted egg yolk with lightly fried fish skin coated in a fluffy batter.
The unconventional combination proved successful. Over the past decade, the brand’s products have reached consumers in more than 20 countries.
Plot Twist: They’re Not Just About Salted Egg Anymore
While salted egg will always be their first love, The Golden Duck Co. has become the friend who introduces you to all the best flavours from Asia. Their range now reads like a foodie’s travel bucket list—Singapore chilli crab, Bangkok tom yum, Sichuan mala… it’s like taking a flavour trip across the region without leaving your couch.
Take their Chilli Crab Seaweed Tempura—and we’re talking about a proper “must-have” food experience here. If you’ve ever tried to explain Singapore’s national dish to someone who’s never been here, you know how impossible it is to capture all those layers—the sweetness, the tang, that perfect balance of salt and spice, and the creamy richness. Well, they’ve somehow managed to whip all of that into a snack. And yes, before you ask, it’s got real crab meat in it.
Then there’s their Bangkok Tom Yum Goong creation, where they’ve taken Thailand’s most famous soup and turned it into an incredible snacking experience. We’re talking sushi-grade seaweed paired with all those authentic Thai flavours—galangal, lemongrass, and kaffir lime.
Perhaps the most ambitious is their Sichuan Mala Hot Pot Fragrant Mix creation—a “mind-numbing medley” featuring 17 herbs and spices that delivers the authentic heat-numbing sensation of hotpot in portable form.
But innovation doesn’t stop at Asian flavours, and here’s where they really show their range. The Golden Duck Co.’s premium Canister Range proves they’re equally adept at elevating Western recipes with that same attention to detail.
A Decade of Smart Moves and Bold Flavours
As The Golden Duck Co. marks its 10th anniversary, they’ve proven that great brands aren’t built overnight. They’re cultivated through consistent innovation, unwavering quality, and deep respect for the cultures that inspire their flavours.
They’ve proven that you don’t need to copy what’s trending overseas, sometimes the best move is to do something completely different and do it so well that everyone else starts copying you instead.
Your Move, Snack Lovers
Ready to join the flavour revolution that started right here in Singapore? Head to The Golden Duck Co.’s website, use promo code <CHANGI15> to enjoy *15% OFF entire order and treat yourself to some seriously next-level snacking. Trust us, your Netflix sessions will never be the same.
Terms & Conditions Apply
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The offer is valid from 1 June 2025 (00:00hrs, SGT) to 31 August 2025 (23:59hrs, SGT)
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This discount is not valid in conjunction with any other promotions.
