The arrival of 2025 brings with it the vibrant colours and exciting flavours of Lunar New Year. Takashimaya Department Store continues its yearly tradition with its signature festive fair. The department store’s Basement 2 has been transformed into a vibrant marketplace, hosting more than 70 international and local brands until January 27, 2025.
Takashimaya Lunar New Year Festive Celebration featuring over 70 international and local brands
As Singapore prepares to welcome the Year of the Snake, this beloved annual fair boasts a treasure trove of festive delights, making it a one-stop destination for all Lunar New Year shopping needs. Plus, look out for shopping rewards!
You are in for a treat as the fair showcases everything from classic festive cookies to innovative creations that put a modern spin on tradition. Looking for the perfect gift? You’ll find plenty of options, from SunnyHills’ exquisite pineapple cakes to Kele’s playful Pokémon-themed collections. There’s something to satisfy every palate and budget, making it easier than ever to stock up on festive treats for both hosting and gifting.
Experience the best of SunnyHills delights in one beautifully curated set, you’ll find their signature pineapple cakes (a symbol of prosperity 旺), alongside a special spring-themed puzzle cookie (春) that adds a playful touch to the traditional banana waffle. The cherry on top? A Japanese Kougyoku apple cake that represents happiness (福).
Now when it comes to Lunar New Year snacks, egg rolls and pineapple tarts are among the most beloved treats enjoyed during the celebration.
In a delightful fusion of pop culture and tradition, Kele’s new Pokémon collection is giving CNY snacks a major glow-up. They’ve taken their famous pineapple tarts (yes, the ones voted Singapore’s best!) and given them an adorable Pokémon makeover. It’s the perfect way to level up your CNY gifting game – these treats aren’t just delicious, they’re seriously cute and totally shareworthy.
Indulge in the exquisite taste of HiWalk, Taiwan’s best-selling handmade egg rolls. Crafted with care and premium ingredients like fresh eggs and New Zealand Anchor Cream, these egg rolls offer a truly decadent experience. HiWalk also offers a range of exciting flavours like Coffee, Pistachio, Dark Chocolate, Seaweed, Tieguanyin Tea, Pork Floss, and Peanut.
Taiwan’s The Half Kitchen makes its debut with their artisanal snowballs in unique flavors like Osmanthus Oolong Tea and Yogurt Onion.
Famous for its melt-in-your-mouth nougat, Sugar & Spice 糖村 introduces exciting new flavors like Jujube and Macadamia soft candy this Lunar New Year. Durian lovers are in for a treat too, with a specially crafted durian soft candy.
Local brand YU Cookies introduces their Low-GI certified treats, including sophisticated flavours like Pu-erh Tea Cookies with tangerine hints. The best-selling Lychee Rose Cookies offer a delightful crunch and a bold, aromatic flavor, capturing the essence of real lychee bites. Packaged in a beautiful pink-gold tin, each purchase also comes with a complimentary pouch featuring a design of your choice for Chinese New Year.
Homegrown brand Le Levain brings its artisanal touch to the Lunar New Year with a collection of exceptional cookies. Indulge in the Sicilian Pistachio, where each bite reveals the luxurious depth of pure pistachios and praline, crowned with a sprinkle of fleur de sel. For a taste of local heritage, try the Satay Cookie. Crafted with Chef Wythe’s own satay sauce, it embodies the kampung spirit of togetherness, just as satay is traditionally enjoyed in gatherings.
Home’s Favourite is introducing an innovative Snow Skin MSW Golden Snake Durian Mochi, perfect for durian lovers looking for a festive twist. Special highlights include modern interpretations of traditional favourites, such as Home’s Favourite’s Concealed Cocoa Pineapple Tarts made with KITKAT®, and &SO’s innovative plant-based Bak Kwa and Bak Kwa Gyoza, catering to health-conscious consumers.
Elevate your Chinese New Year celebrations with Pat Chun’s exquisite range of festive cakes. Enjoy traditional favourites like Radish Cake and Taro Cake, or explore exciting flavours like XO Sauce Cake and Porcini Mushroom Cake. For a sweet treat, their Osmanthus Pudding and Water Chestnut Pudding are highly recommended.
Celebrity Shopping Guides & Live Events
Mark your calendars for 3 January – it’s going to be an action-packed day at Takashimaya Square!
Start your morning with media personalities Fen Ying and Shaun Chen as they go live on Facebook from 11am to 12pm, sharing their top picks from the fair. Want to shop their recommendations? Stay on for their special on-ground selling session from 12pm to 1pm.
The shopping party continues into the evening when YES933DAKA’s dynamic trio – DJs Jeff, Chen Ning, and Mei Gui – take over Facebook Live from 7:30pm to 8:30pm. They’ll be your ultimate guides to the fair’s best deals and must-have items. It’s your chance to discover insider tips and exclusive offers from Singapore’s favourite radio personalities!
Shop and Be Rewarded at Takashimaya Department Store & Takashimaya Square, B2
1. Thu 9 Jan – Red Packet Redemption (Ang Pow Redemption)
Receive 2 packs of Takashimaya Red Packets with every $300 spent. Takashimaya Cardholders only need to spend $250 to qualify.
2. Thu 9 Jan – Premium Set Redemption
Premium Set includes: 6 Packs of 8 Takashimaya Red Packets, 1 Red Clutch (钱多多), 1 Holographic Snake Print Pouch, 1 Compact Rose Carrier. Top up your purchase to $1,088 and receive a Premium Set. Takashimaya Cardholders only need to spend $888 to qualify. Maximum 2 sets per customer per day. Limited to 2,000 Premium Sets. Redemption can be made at The Atrium, L1
3. Fri 31 Jan – Angpow Tikam Redemption
The first 338 customers who purchase a prosperity bag will get to participate in our sure win Angpao Tikam. Maximum 2 chances per customer
Terms & Conditions apply, while stock last.
