Penang Global Tourism Launched Its First Official Travel Campaign in Two Years, “Experience Penang – The Diversity of Asia”

Penang Global Tourism has launched the “Experience Penang” campaign, which is geared at Singaporeans, who are one of the iconic state’s most important travel markets. The campaign, with the theme “Diversity of Asia,” was launched in Singapore by YB Yeoh Soon Hin, Penang State EXCO for Tourism & Creative Economy, and Mr Ooi Chok Yan, Chief Executive Officer of Penang Global Tourism. During its first official travel promotion in Singapore in two years, the tourism bureau put out ambitions to revitalise Penang’s tourism economy.

After 2-year of travel hiatus, Penang is now ready to welcome travellers to experience a different side of the island

YB Yeoh Soon Hin said, “Singapore was the first country to have a Vaccinated Travel lane (VTL) with Penang and remains our second international visitor-generating market. Singaporeans appreciate our rich heritage, art, architecture and of course, our kaleidoscope of gourmet offering that best reflects our colourful ethnic mix of Malay, Indian, Chinese and Peranakan culture. After two years of travel hiatus, we are ready to welcome our Singaporean neighbours and help them plan the most iconic and meaningful Penang getaway.”

Look out for New Hotels, Attractions, and a UNESCO site

The pandemic did not stop efforts to improve Penang’s tourism infrastructure. Travellers can anticipate staying in brand-new luxury hotels like the Amari Hotel, which will formally open in November 2022, the George Penang Hotel, and the 4-star Crowne Plaza in Strait City.

The iconic state is also celebrating a second UNESCO accreditation, Penang Hill Biosphere Reserve which comprises 12,481 hectares of marine and terrestrial ecosystems. The first Heritage Site, George Town continues to draw visitors with its carefully preserved pre-war buildings, beautifully restored mansions, eclectic street art, vintage shops, and modern cafes.

Rediscover Penang – Beauty Beyond George Town

With frequent nonstop flights connecting the two states, Penang is fast becoming a popular vacation spot for many Singaporeans.

What comes to mind for many travellers is Penang’s reputation as a culinary mecca, stemming from the island’s diverse population, which includes Hokkien, Hakka, and Teochew communities in addition to Indian Tamils, Malays, and British. But there’s more to Penang than just a gastronomic hotspot.

Penang Global Tourism has rolled out two distinct campaigns, ‘The Opposite Side of the Island’ promoting Seberang Perai and ‘The Other Side of the Island’, showcasing Balik Pulau and Teluk Bahang’s natural beauty and unchartered holiday experiences.

Penang’s relaxed countryside and rustic beaches are ideal for city dwellers who want to get away from the hustle and bustle, and bask in its tranquility.

All images by Penang Global Tourism.

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