Travellers seeking alternatives to traditional celebratory environments now have data-driven options for a more reflective New Year’s experience. Recent research by Booking.com indicates a significant shift in traveller preferences, with 48% of Singapore travellers seeking vacations as opportunities for mental rejuvenation. This trend underscores a growing demand for meaningful travel experiences that prioritize personal reflection and cultural engagement.
Top-searched Destinations by Singapore Travellers in 2024
- Da Nang, Vietnam
- Kuala Lumpur, Malaysia
- Bangkok, Thailand
- Phuket, Thailand
- Seoul, South Korea
- Hanoi, Vietnam
- Ho Chi Minh City, Vietnam
- Tokyo, Japan
- Jakarta, Indonesia
- Bali, Indonesia
| Flight searches between 1 January, 2024 and 31 October, 2024 with outbound travel dates between 1 January, 2024 and 31 December, 2024, compared to bookings made between 1 January, 2023 to 31 October, 2023 with outbound travel dates between 1 January, 2023 and 31 December, 2023 on Booking.com. |
Rejuvenating Destinations
Four destinations emerge as prime locations for travellers seeking a serene transition into the new year.
Da Nang, Vietnam: A Tranquil Retreat
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Da Nang offers a compelling alternative to traditional New Year’s revelry. Travellers can explore the Marble Mountains, home to ancient caves and Buddhist sanctuaries, providing a meditative start to 2025. The Linh Ung Pagoda and the 70-feet Lady Buddha statue offer moments of quiet reflection, while My Khe Beach provides a peaceful evening backdrop.
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Recommended accommodation: Premier Village Danang Resort, with its direct beach access and family-friendly environment, received a notable 9.2 rating for family stays.
Phuket, Thailand: Beyond the Party Scene
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Contrary to its reputation for vibrant nightlife, Phuket presents unexpected tranquility. Northern beaches like Nai Thon and Layan offer secluded swimming and sunbathing experiences. The Rawai district provides a peaceful culinary experience with its local seafood restaurants.
The Vijitt Resort Phuket stands out, offering panoramic views of Chalong Bay across 18 acres of beachfront property.
Bali, Indonesia: Spiritual Retreat and Adventure
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Bali continues to captivate travellers with its spiritual atmosphere. Cultural enthusiasts can explore the Pura Taman Saraswati (Ubud Water Palace) or participate in yoga classes set against scenic rice paddy landscapes. For the more adventurous, an 8-hour sunrise hike at Mount Batur offers a transformative experience.
Komaneka at Bisma provides an intimate hillside retreat, surrounded by coconut plantations and offering breathtaking views of the Campuhan River.
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Tokyo, Japan: Urban Serenity
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Tokyo exemplifies the art of balancing urban energy with peaceful spaces. The Hamarikyu Gardens offer a refreshing urban respite, while the historic Asakusa district provides a glimpse into traditional Japanese culture. Evening experiences can include a contemplative dinner at a local izakaya.
A standout accommodation is a two-bedroom guesthouse in Asakusa, featuring traditional tatami rooms and a 9.3 traveller rating, embodying the essence of a quieter Tokyo experience.
Research Context
The insights are derived from a comprehensive study conducted by Booking.com, surveying 32,300 respondents across 32 markets. The research focused on travellers who had leisure travel experiences in the past 12 months and were planning future travels.
Each location provides a unique way to step back from the typical celebrations, giving travellers a chance to reset, explore, and start the year with intention. Whether you’re drawn to Vietnam’s peaceful mountain landscapes, Bali’s spiritual retreats, Phuket’s quiet beaches, or Tokyo’s serene urban spaces, there’s a quiet corner of the world waiting to help you welcome the new year on your own terms.
