We know everyone is looking forward to the day where we could travel freely again. In the meantime, let’s make do with what we have on our island-city state, did you know that Singapore is renowned for its diverse culinary scene? With many overseas brands setting up their outpost here, it’s time to explore our own cosmopolitan city, and you’ll be surprised!
Hong Kong Tourism Board (HKTB) collaborates with 8 authentic Hong Kong food brands to give Singaporeans “100 Reasons to Miss Hong Kong”.
Food is undeniably one of the top reasons that Singaporeans miss and love about Hong Kong, Hong Kong Tourism Board (HKTB) hopes to inspire consumers to soothe their wanderlust with these food offers while looking forward to the resumption of travel between Singapore and Hong Kong.
The 100 Reasons to Miss Hong Kong food promotion is an extension of HKTB’s “100 Reason to Miss Hong Kong” campaign, a social media campaign that was launched in July 2020 to engage Southeast Asian travellers to reminisce about the things they miss in Hong Kong when they are homebound.
Transport yourself to Hong Kong with these 8 world-famous HK food brands in Singapore
From 12 October 2020 to 15 November 2020, HKTB has lined up eight world-famous Hong Kong food brands in Singapore to provide exclusive promotions and offers to local travellers who miss Hong Kong’s food. Participating brands include Jenny Bakery, Kam’s Roast, Mui Kee Congee, Social Place, as well as the newly opened Hang Heung and Joy Luck Teahouse (which houses Hoover Cake Shop, Kam Kee Café & Tak Hing Fishball Company). (Read: Enjoy a slice of Hong Kong at Joy Luck Teahouse)
You can satisfy your hankering for Hong Kong cuisine with these exciting food offers. In the meantime, bookmark these legendary food places for your next trip, and we’ll see you soon in Hong Kong.
Hang Heung – A heritage of Hong Kong
(In Picture: Hang Heung Store in Hong Kong, Hang Heung’s Wife Cake)
Wife Cakes, an edible souvenir that no traveller would leave Hong Kong without bringing boxes of it home. There is no brand more famous than Hang Heung for their Wife Cake, a Cantonese pastry made with a thin crust and handmade winter melon paste filling. Established in 1920 as a Chinese-style restaurant in Yuen Long, the 100-year old brand has endeavoured to produce this unique flaky pastry with a sweet gooey centre that has become a heritage of Hong Kong.
HANG HEUNG
2 Orchard Turn, ION Orchard, #B4-33, Singapore 238801
Food Promotion: Flash the “100 Reasons to Miss Hong Kong” campaign logo and spend $88 to get a box of 6pc Country Egg Rolls (worth $8) for free!
Validity: From 20 October 2020 to 15 November 2020
Terms & Conditions:
Promotion is applicable for the first 1000 redemptions, limited to one redemption per customer while stocks last. Available for in-store purchases only, from Hang Heung’s flagship store at ION Orchard #B4-33. Customers to flash “100 Reasons to Miss Hong Kong” campaign logo before ordering. Not applicable with other promotions, vouchers or privileges. The Management reserves the rights to change, amend and modify the above Terms and Conditions without any prior notice.
Jenny Bakery – The Butter Cookies Phenomenon
(In pictures: Jenny Bakery’s Butter & Coffee Flower Cookies)
Another must-buy from Hong Kong, Jenny Bakery’s melt-in-your-mouth butter cookies have been a hot favourite amongst locals and tourists since it was first opened at Stanley Market in 2005. Over 15 years, the Jenny Bakery butter cookies phenomenon has seen endless queues at their two outlets in Hong Kong and countless counterfeits on the streets. To counter this, Jenny Bakery changes its iconic round can design almost every month. While you are unable to get your first dips on the latest can design in Hong Kong now, you will be pleased to know that Jenny Bakery’s new flavour, Chocolate Flower, and some new can designs, will be made available in Singapore this month!
JENNY BAKERY SINGAPORE
Food Promotion: Enjoy up to 25% off with the promo code “MissyouHK”
Validity: From 12 October 2020 to 15 November 2020
Terms & Conditions: Promotion is available for orders via https://www.jennybakery.sg/ only. Offer is not available at TANGS outlets. Customers to key in the promotional code “MissyouHK”, while stocks last. Not applicable with other promotions, vouchers or privileges. The Management reserves the rights to change, amend and modify the above Terms and Conditions without any prior notice.
Mui Kee Congee – A Congee like no other
Cantonese-style Congee is the ultimate comfort food and Mui Kee Congee in Mongkok has been comforting the stomachs of Hong Kongers and tourists since 1979. Started off as a da pai dang (street stall), each bowl of porridge is prepared from scratch, following a five-hour-long process. The raw rice grains are first mixed with mashed century eggs, which help to break down the grains. Though it is not possible to travel to Hong Kong now, you can still comfort yourself with a hot bowl of Mui Kee Congee, especially with this special bundle, exclusive for this period!
MUI KEE CONGEE
1 Scotts Road, Shaw Centre, #01-12, Singapore 228208
Food Promotion: “Miss You Hong Kong” Special Bundle for $51.36
Bundle comes with:
- 2 Parrot Fish Belly Congee
- 1 Drunken Chicken in Shaoxing Wine
- 1 Poached Kai Lan
- 1 Crispy Dough Fritters
- 2 Grass Jelly with Logan Dessert
For dine-in & takeaway customers, flash the “100 Reasons to Miss Hong Kong” campaign logo to enjoy an additional 10% off this special bundle!
Validity: From 12 October 2020 to 15 November 2020
Terms & Conditions: Promotion is available for dine-in, takeaway and delivery (all delivery platforms). For dine-in and takeaways, customers to flash “100 Reasons to Miss Hong Kong” campaign logo before ordering. Not applicable with other promotions, vouchers or privileges. The Management reserves the rights to change, amend and modify the above Terms and Conditions without any prior notice.
Kam’s Roast – Michelin Star Roast Meat
(In Picture: Kam’s Roast Top 4 Authentic Hong Kong Roast Platter)
KAM’S ROAST
Pacific Plaza Outlet: 9 Scotts Road, #01-04/05/06/07, Pacific Plaza, Singapore 228 210
Jewel Outlet: 78 Airport Blvd, #02 – 210 Jewel Changi Airport Mall, Singapore 819666
Food Promotion: Flash the “100 Reasons to Miss Hong Kong” campaign logo to enjoy 15% OFF total dine-in bill
Validity: From 12 October 2020 to 15 November 2020
Terms & Conditions: Promotion is available from Monday to Thursday across all outlets, for dine-in customers only. Customers to flash “100 Reasons to Miss Hong Kong” campaign logo before ordering. Not applicable with other promotions, vouchers or privileges. The Management reserves the rights to change, amend and modify the above Terms and Conditions without any prior notice.
Joy Luck Teahouse – A triple delight with Hoover Cake Shop, Kam Kee Cafe & Tak Hing Fishball Company
(In Picture: Joy Luck Teahouse Signature Items)
You cannot say you have been to Hong Kong if you have never dined in a cha chaan teng and Kam Kee Cafe, is a stalwart in Hong Kong’s cha chaan teng scene. Started in 1967 by “Grandpa Kam”, the humble cafe has served out comfort food to the Shau Kei Wan neighbourhood for more than 40 years before the shop was taken over by its current owners and shifted to its current location at Sai Ying Pun. Kam Kee’s Hong Kong style-milk tea is said to be one of the best in Hong Kong and a favourite of singer-actor Dicky Cheung.
Curry Yudan (Fishballs) is the quintessential Hong Kong street food that you simply must try when in Hong Kong. Tak Hing Fishball Company, located in Kowloon City, started as a wholesaler for fresh fishballs, hand-beaten daily by Mr Lam Tak Hing, who has been making fishballs since he was 14 years old. Recognized by his strong arms and beard on his face, you may also spot his colourful portrait on their shop’s shutters, which was part of the Hong Kong Urban Canvas project, a community art project that showcased shutter artworks in six districts to celebrate community inclusion and highlights local culture.
While you may not be able to enjoy the full menu of treats from the 3 brands in Singapore, you can still comfort yourself with the signature offerings of Hoover’s egg tarts, Kam Kee’s pineapple buns and hong kong-style milk tea, Tai Hing’s curry fishballs as well as a variety of desserts and drinks that can usually be found in a Cha Chaan Teng.
JOY LUCK TEAHOUSE
ION Orchard Outlet: 2 Orchard Turn, ION Orchard, #B4-61, Singapore 238801
Bugis Junction Outlet: 200 Victoria Street, #B1-K25, Bugis Junction, Singapore 188021
Food Promotion: Flash the “100 Reasons to Miss Hong Kong” campaign logo to enjoy 10% off total bill
Validity: From 12 October 2020 to 15 November 2020
Terms & Conditions: Customers to flash “100 Reasons to Miss Hong Kong” campaign logo before ordering. Not applicable with other promotions, vouchers or privileges. The Management reserves the rights to change, amend and modify the above Terms and Conditions without any prior notice.
Social Place – Contemporary Chinese fare with a flair
(In Picture: Social Place in Tsuen Wan, Social Place’s Custard Charcoal Bun & Truffle Shitake Bun)
Social Place is one of Hong Kong’s trendiest casual dining restaurants, famed for its creative menu and fun, cosy atmosphere. “A blast from the past with a tantalising taste of modernity”, With four outlets in Hong Kong and one in Singapore, each outlet presents a contemporary interior, with hints of old Hong Kong. Hong Kong & Singapore outlets’ menu are slightly different – Hong Kong offers a signature Roasted White King Pigeon while the Singapore branch offers a similar version that is the Roasted Quail. Nevertheless, the crowd’s favourite dim sum items such as Truffle Shitake Buns, Custard Charcoal Buns and Small Pig Puddings can still be enjoyed here, together with some exclusive Hong Kong craft beers that would remind you of the playful atmosphere at Lan Kwai Fong.
SOCIAL PLACE
Singapore FORUM The Shopping Mall, Orchard Rd, #01-22 583, 238884
Food Promotion: Flash the “100 Reasons to Miss Hong Kong” campaign logo and receive a Free Custard Charcoal Bun Set.
Validity: From 12 October 2020 to 15 November 2020
Terms & Conditions: Promotion is available on weekdays (Monday to Friday) only, with a minimum spend of S$50 (before tax). Customers to flash “100 Reasons to Miss Hong Kong” campaign logo before ordering. Complimentary item is limited to ONE per bill and per table. Splitting of bills is not allowed. Valid for dine-in customers only, while stocks last. Not applicable with other promotions, vouchers or privileges. The Management reserves the rights to change, amend and modify the above Terms and Conditions without any prior notice.
