The Japan Travel & Food Fair is brought to you by JNTO Singapore and JFOODO to celebrate the new year! Happening from 12 to 14 January 2024 at the Level 1 atrium event space of Great World. Experience a delightful culinary journey like no other, specially curated to celebrate your love for the Land of the Rising Sun. Explore the enchanting and authentic flavours of Japan, discover hidden gems, and immerse yourself in the richness of Japanese culture.
With an anticipated turnout of more than 20,000 food enthusiasts and explorers, this three-day extravaganza is your passport to immerse yourself in the captivating tapestry of Japanese culture, right here in Lion City!
What To Expect At the Japan Travel & Food Fair
At the fair, you can experience the charm of Japan’s New Year and cherry blossom season. You’ll also have the opportunity to engage with experienced travel advisors for Japan trip inspiration in 2024. You can also participate in Omikuji for travel inspiration, snap some photos at the Sakura trees photo-ops, and receive a free foldable travel bag by completing a survey (*while stocks last).
JNTO Singapore, in collaboration with JFOODO, will showcase premium Japanese fruits, desserts, and other delicious products. Five diverse booths will offer Japanese flavors including Warabi Mochi, Daifuku, and flavored Sake (lemon, Yuzu, ginger). Seafood lovers can enjoy fresh scallops, crab, Uni (sea urchin), and Ikura (salmon roe).
A dedicated fruit stall will feature fresh and juicy Japanese oranges, strawberries, apples, and dried persimmon. You can also participate in a workshop to learn the art of creating a perfect Fruit Sando (Japanese Fruit Sandwich).