The sleep tourism industry has been growing at a rapid pace globally, particularly in Singapore where metal health and a dire attention to the lack of sleep amongst individuals are rising issues amongst the young and working class.
The importance of sleep has gained even more traction after Covid-19, with personal importance placed on health and well-being in a cautious time for everyone during the major global health pandemic.
Sleep quality is an important aspect of keeping a healthy and fit lifestyle, with many failing to achieve it sleeping in their own homes. This can be due to a range of factors, especially with the late nights and overtime working culture in Singapore, which impedes people’s ability in getting a well-rested sleep.
A survey conducted by Booking.com for 2024 Travel Trends concluded that two-thirds of Singapore based travellers are booking trips with the key focus on getting a good night’s sleep.
Hotels for the longest have been providing amenities for sleep like blankets, night shades and eye masks, but some chains like Hilton have started stepping up their game and offering new and tailored services particularly for the sleep tourism industry. Services like ‘sleep concierges’ and using advanced technologies to serve the sleep deprived guests. Some hotels are offering beds where contours are guided by artificial intelligence. For example, The Park Royal Hyatt New York using the Bryte restorative bed.
Sleep Tourism in Singapore is Picking Up and The Latest Trend to Catch On
This growing global phenomenon is one that Singapore is very much a part of. Several local hotels have come up with their own initiatives to cater to this growing segment in the travel industry. Here are some hotels in Singapore where you will find specially curated programs for sleep wellness:
Pan Pacific Singapore
At Pan Pacific Singapore, their version of the sleep wellness program, ‘Happy Sleepers Program’ are only available for suite guests, and Platinum & Titanium Discovery members. This program includes premium bed furnishing and a special pillow menu which offers bulkhead hull to contour, micro gel and knee-ankle pillows. Additionally there is an exclusive Slumber Supper which includes warm milk or chamomile tea with chef’s daily sleep enhancers, light bites that has Tryptophan to regulate the body’s sleep-wake cycle. Guests can also order healthier options from the wider menu such as Almond Butter & Banana Oatmeal and the Immunity Booster Smoothie.
Pan Pacific Singapore also includes a line up of three complimentary bath soak options featuring aromatherapy products from St. Gregory Spa – Nourishing Milk Bath, Seawater Bath and Dreamy Moments for a calming and luxurious experience. You can even go so far as to request pairing a glass of champagne with fresh strawberries or a glass of wine by choice.
As part of their Happy Sleepers Program three pillow mists are also provided on request by Lynk Artisan. hotel associates will conduct a scent ritual in your room with the pillow mist of your choice.
There is also a meditation and yoga guide book in the room with 5 different poses which are part of The Happy Sleeper’s Program. These poses are: Waterfall, Happy Baby, Twisted Root, Buttefly and Child’s Pose. All of which focus on minimising insomnia and improve sleep pattern. Prepare to end the night with a soothing meditation playlist which come in both male or female voices. Alternatively you can have a read of the curated selection of Singaporean titles before turning in for the night.
Conrad Orchard Singapore
Recently opened Conrad Orchard Singapore offers a ‘Sleep to Wake Ritual’. This program offers bedtime calming botanical teas ending their night with the relaxing ambience of an in-room sound bath. Soft and luxurious pillows and linen are also available upon request to create that perfect plush sleeping environment that guests are after.
Shangri-La Singapore
Shangri-La Singapore also has a sleep wellness program ‘Better Sleep’ including a neck and back massage at the spa to relieve any tension and stress in the body. In the room, the Better Sleep program provides an array of amenities for ‘better sleep’ including pillow sprays, bath soaks by This Works and a specially curated wellness in-room dining menu that has nutrient rich dishes to choose from. Also included is a one time-in room wellness dinner for 2 per stay served to your guest room.
The Westin Singapore
The Westin Singapore has it’s own version deemed ‘The Westin’s Sleep Well Program’ which comes with lavish sleep amenities, like the signature Heavenly Bed, a sleep well menu incorporating sleep enhancing foods, lavender balm and bed side amenities to soothe tension and stress. The Signature Heavenly Bed is designed with pillow top construction for maximum comfort.
Crowne Plaza Changi Airport
If you’re transiting in Singapore overnight and require a good night’s rest to catch up on the timezone shift from travelling the whole day, Crowne Plaza offers the Crowne Plaza Sleep Advantage Program. This includes premium luxurious bedding and body hugging duvets & coverlets. This also comes with an aromatherapy kit to help travellers unwind.
The airport hotel also has dedicated Quiet Zones that has no room attendant (upon request), housekeeping or engineering activities being carried out from Sundays – Thursdays from 9PM to 10AM the following morning. Lastly, this program also includes guaranteed wake up calls to put your mind at ease while you rest well.
