If you’ve strolled through Singapore’s vibrant Chinatown, chances are you’ve been captivated by the iconic Yue Hwa Chinese Products department store. Now, get ready for an even more immersive experience!
From June 26 to August 1, Yue Hwa is opening its doors to a world of Chinese culture and arts during its special ‘Cultural Month’. This is your chance to dive into the heart of Chinese traditions, right here in Singapore. Immerse yourself in the captivating world of Weiqi, let the melodies of Chinese music transport you, express your creativity through calligraphy, and expand your knowledge of tea traditions – all under one roof.
Here’s what you can expect at Yue Hwa’s Cultural Month
1. Explore the World of Weiqi (Registration is free)
Discover the captivating world of Weiqi, the ancient Chinese board game of strategy and skill, happening at Yue Hwa Chinatown on 14 July. In collaboration with the Singapore Weiqi Association, this free event offers an engaging talk from 2pm to 3pm, followed by a hands-on Weiqi experience from 3pm to 5pm.
Whether you’re a seasoned player or a curious beginner, this is your chance to uncover the mysteries of Weiqi and potentially discover your hidden talent! As a bonus, all participants will receive a $10 Yue Hwa voucher. Don’t miss this opportunity to immerse yourself in Chinese culture. Register now by scanning the QR code or visit the Yue Hwa Chinatown level 3 cashier to secure your spot.
2. Immerse yourself in the beauty and diversity of Chinese musical traditions
In collaboration with the Nanyang Technological University Chinese Orchestra (NTUCO), you can look forward to a weekend of captivating musical performances that will transport you to the heart of Chinese culture. On 6 and 7 July at 3pm, Level 1 of Yue Hwa Chinatown will come alive with the melodious sounds of traditional Chinese instruments. Whether you’re a music enthusiast or simply curious about Chinese culture, this performance will surely captivate and inspire you.
3. Discover the art of Chinese calligraphy
Throughout the month-long event (June 26 to August 1), you are invited to immerse yourself in this ancient practice that beautifully blends art and language. Located on Level 1, this interactive space invites visitors of all skill levels to try their hand at calligraphy, using water-writing techniques that are both engaging and mess-free.
It’s a perfect opportunity to connect with Chinese culture, express your creativity, and experience the meditative flow of brush strokes. Don’t miss this chance to explore the beauty of Chinese characters.
4. Guess The Chinese Tea Challenge & Stand A Chance to Win a $50 Yue Hwa voucher!
Calling all tea enthusiasts and curious minds! Put your senses to the test with “Guess the Chinese Tea Challenge”! Identify six different tea varieties displayed at Yue Hwa Chinatown’s Level 1.
The reward? A chance to win a $50 voucher! Here’s how you can participate: Visit the store, examine the teas, and then scan the QR code to submit your answers. Don’t miss this opportunity to showcase your tea knowledge and potentially win a prize!
5. Shop and Be Rewarded with Limited-Edition Gifts
Throughout the Cultural Month, simply spend just $88 on fashion and lifestyle items from level 2 and 3 Yue Hwa Chinatown store, and receive a beautiful complimentary gift*.
*From 26 June to 14 July, take home an elegant Vintage Tassel Hair Clip, perfect for adding a touch of traditional charm to your look.
*From 15 July to 1 August, receive a exquisite Porcelain Hand Mirror, blending functionality with classic Chinese artistry. These limited-edition gifts are the perfect way to commemorate your visit to Yue Hwa. Remember, it’s one redemption per shopper per day, while stocks last. Don’t miss this opportunity to own a piece of Chinese cultural beauty!
6. Look out for new products for the month of July
Visit Yue Hwa Chinatown in person or explore their full range online at www.yuehwa.com.sg
Yue Hwa Chinese Products’ Cultural Campaign runs from 26 June to 1 August 2024. All promotions runs from 1 to 31 July 2024.
Store Locations
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Chinatown 牛车水
70 Eu Tong Sen Street Singapore 059805
电话: (65) 6538 4222
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Jurong Point 裕廊坊
63 Jurong West Central 3 #03-05/06/07 Singapore 648331
电话: (65) 6861 1857
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NEX Serangoon 实龙岗
23 Serangoon Central, #03-21, Singapore 556083
Tel: : (65) 6282 1318
Online Shopping Made Easy
Shop online with Yue Hwa Chinese Products!
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Official Webstore (yuehwa.com.sg)
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