Chinatown icon Yue Hwa Chinese Products is ringing in the Year of the Horse with “Sweet Blessings, Bright Beginnings” campaign and they’ve enlisted an adorable collaborator to help spread the festive cheer: the Ang Ku Kueh Girl. Head down to Yue Hwa Chinatown this season to catch the building decked out in super cute Ang Ku Kueh Girl displays!
For the uninitiated, Ang Ku Kueh Girl is Singapore’s homegrown cartoon character inspired by the traditional red tortoise cake—a beloved kueh associated with celebrations and good fortune.
Exclusive Rewards For Shoppers
From now until stocks last, shoppers can collect exclusive Ang Ku Kueh Girl merchandise with their purchases. Spend S$38 and you’ll walk away with a charming Hong Bao pack featuring eight red packets adorned with the cheerful character—perfect for your annual ang pow distribution duties. Hit the S$128 mark and you’ll score an adorable foldable bag.
Feeling lucky? A minimum spend of S$88 gets you a Scratch & Win card with chances to win Yue Hwa vouchers worth up to S$100. The promotion extends across several partner brands including At Tea, Fulin Pavilion, Nanyang Old Coffee, and Novela, so there’s plenty of opportunity to try your luck.
CNY Sale 2026
From tasty snacks and new outfits to all your CNY prep essentials—find it all at Yue Hwa’s CNY Sale! Their CNY Sale has everything from premium bird’s nest and American ginseng to pleated cheongsams (now 30% off) and steamboat essentials. Hampers range from S$68 to S$1,288, catering to various budgets and corporate gifting needs. The medicine and herbs section offers particularly good value, with Yue Hwa’s own-brand items like Xinjiang Big Red Dates going for just S$8 (down from S$13).
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Fashion-forward shoppers will appreciate the range of modern cheongsams and family CNY apparel from brands like Pocketpig Diary, Faire Belle, and Epoch Studio.
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What’s on at Yue Hwa Flagship Store in Chinatown this Chinese New Year season
1. CNY Food & Decor Fair
The CNY Food & Décor Fair runs from 2 January through 22 February 2026, bringing together popular brands like Kele, Gin Thye, Wing Wah, Oke, SSBB Herbs, and Tea Therapy under one roof. Whether you’re hunting for pineapple tarts, premium hampers, or traditional decorations, you’ll find it all on Level 1.
2. Couplet Calligraphy
For those who appreciate traditional arts, calligraphers will be on hand to create custom couplets from 2 January to 16 February, between noon and 5pm on Level 3. If you are looking for a meaningful gift or a piece of decor, make sure to drop by!
3. Meet & Greet with Ang Ku Kueh Girl
The Ang Ku Kueh Girl herself will be making appearances for meet-and-greet sessions on 7, 8, 14, and 15 February, from 2pm to 5pm. Expect queues and plenty of excited children (and, let’s be honest, adults too).
4. Snap & Win
There’s also a Snap & Win contest running across all three Yue Hwa locations. Spot the Ang Ku Kueh Girl standees in-store, snap a photo, and upload it to Instagram or Xiaohongshu for a chance to win S$50 vouchers.
5. Festive Treats
Beyond the promotions, Yue Hwa has rolled out genuinely useful perks for the festive season. Spend S$100 and you can choose between complimentary gift wrapping or a CNY gift box at the Level 3 Customer Service Counter, a small touch that makes a big difference when you’re preparing multiple gifts for relatives and business associates.
Yue Hwa Chinese Products’ CNY 2026 campaign runs until 22 February 2026. Terms and conditions apply; all gifts available while stocks last.
Store Locations
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Chinatown 牛车水
70 Eu Tong Sen Street Singapore 059805
Tel: (65) 6538 4222
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Jurong Point 裕廊坊
63 Jurong West Central 3 #03-05/06/07 Singapore 648331
Tel: (65) 6861 1857
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NEX Serangoon 实龙岗
23 Serangoon Central, #03-21, Singapore 556083
Tel: (65) 6282 1318
Shop online with Yue Hwa Chinese Products!
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Official Webstore (yuehwa.com.sg)
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