Looking for fresh travel inspiration in Japan? Hoshino Resorts and Japan Airlines (JAL) have teamed up to help you uncover some of the country’s best-kept secrets. Together, they’ve launched an exciting campaign to shine a light on lesser-known destinations that are packed with charm but often overlooked. From frozen waterfalls to hidden treasures in bustling cities, this initiative invites you to explore Japan’s incredible beauty beyond the usual tourist trails.
“All-time Favorite vs Hidden Gems” Campaign
Their campaign website is packed with ideas to help you uncover the magic of Japan’s landscapes and culture, from the soft blush of cherry blossoms in spring to the fiery hues of autumn leaves and the tranquil beauty of snow-covered winters. Recognising that popular cities like Tokyo and Kyoto often dominate tourists’ itineraries, the initiative also focuses on hidden gems nestled within these hubs, adding a unique twist to traditional travel plans.
And here’s the cherry on top—JAL and Hoshino Resorts are offering fantastic deals on flights and accommodations! You can snag sweet discounts at select Hoshino Resorts hotels when you fly in from December 11, 2024.
Oirase Gorge’s Frozen Masterpiece
With winter just around the corner, it’s the perfect time to start planning your seasonal adventures. And if you’re looking for something truly magical, the frozen spectacle at Oirase Gorge in Aomori should be at the top of your list.
Set in Japan’s northernmost region, this natural wonder undergoes a stunning transformation as temperatures dip below zero. The flowing waters of the gorge freeze into glittering waterfalls and delicate icicles, creating a breathtaking winter dreamscape.
Guests staying at the Hoshino Resorts Oirase Keiryu Hotel, located in Towada-Hachimantai National Park, are invited to experience this natural wonder up close with the exclusive “Frozen Waterfall Night Tour.” This magical excursion allows visitors to witness the icy formations illuminated under the stars, offering a once-in-a-lifetime adventure that captures the raw beauty of Japan’s winter landscapes.
Kyoto’s Secluded Charms
While the campaign embraces off-the-beaten-path locales, it hasn’t overlooked Japan’s iconic cities. Hidden treasures in Kyoto, a city steeped in history, have also found a place in this initiative. From serene temples tucked away from bustling tourist routes to quaint neighbourhoods bursting with charm, these lesser-explored attractions are bound to add depth and variety to any traveller’s itinerary.
With this innovative partnership, Hoshino Resorts and Japan Airlines are inviting travellers to venture beyond the usual tourist hotspots to uncover the heart and soul of Japan.
