In a first for the American Express Trendex survey, Singapore has been included among the 13 geographies polled to explore consumer travel trends for the upcoming holiday season, spanning November 2024 to January 2025.
Singaporeans plan to spend the most on travel this holiday season
The result reveals Singaporeans as the top spenders on travel during this festive period, indicating a robust enthusiasm for exploring new destinations.
According to the survey, 85% of Singaporean respondents plan to travel this holiday season. Of these, a remarkable 88% expressed a desire to visit somewhere new, with 73% prioritizing travel more this year compared to previous years. This highlights a trend of adventurous and eager exploration among Singaporean travellers.
Travel is mostly a shared experience
Travel is predominantly a shared experience for Singaporeans, as evidenced by 65% planning to travel with family, followed by 35% with significant others, and 22% with friends. Only 10% say they plan to travel solo this holiday season.
When visiting friends and family for the holidays, 49% prefer to stay at short-term rentals, and 33% stay with the friends and family, and 18% have no preference.
Strategic and Savvy travellers
Singaporean are also savvy travellers, with 87% willing to spend more for a convenient and enjoyable travel experience. They employ strategies such as traveling during off-peak days (76%), leveraging travel credit card points or airline miles (66%), and opting out of seat selection (52%) to maximize their travel value.
When booking travel for the holidays, Singaporeans tend to look at online travel agencies (52%) first, followed by general online search (38%) and professional travel agents (8%).
The Amex Trendex survey methodology involved online interviews conducted from June 21 to July 17, 2024, among adults in various countries with an income of at least US$50k per year who typically travel annually. This robust data collection offers valuable insights into the evolving travel preferences and spending habits of consumers worldwide.
